What Does the Future Hold for Google

For the past few years, users have claimed in viral posts across numerous forums and social media platforms that Google’s main product is broken. 

Netizens have complained about Google dying on Twitter and Reddit since the mid-2010s. 

Engineer Dmitri Brereton wrote a blog post in February regarding the decline of Google’s search engine, compiling the top theories as to why the product’s “results have gone to shit.” “Sullivan: You said in your essay that citations do not always offer exact matches. They do. Honest, Sullivan said in a string of tweets. Take care when you Google.

Alphabet, the parent business of Google, is still an advertising firm. The corporation generated $147 billion in income in 2020 solely from advertisements or around 80% of its overall revenue. Numerous Google Search searches and Google Chrome browsing were used as part of the research for this article.

Some of the web’s most avaricious and extractive characteristics started to emerge with the internet’s exponential growth and Google’s rise alongside it. Scale isn’t always a positive thing when it comes to technology products. Google has helped some of the web’s most rapacious and exploitative impulses. In the beginning, popular web resources included Yahoo, Altavista, and Lycos. Google’s “PageRank” ranking algorithm helped in the search for the answer.

Most people know that Google has changed; they don’t need to be told. The organic search results may be found many screen lengths below, once you’ve gone through that. It feels too commercialized, lifeless, and tedious in 2022, much like most of the internet. 

If you use your smartphone to conduct a product search, you’ll see that what was once a tiny teal bar with one “sponsored link” has expanded into a perplexing, multi-scroll slog that is stuffed with paid-product carousels, numerous paid-link ads, the dreaded, algorithmically generated “People also ask” box, another paid carousel, a sponsored “buying guide,” and a Maps widget that displays stores selling products nearby.

In response to the General Data Protection Regulation, Google is introducing bigger commerce-search ad widgets. Third-party cookies will no longer be supported in Google’s Chrome browser. Google Search could be an effort to make up for some of the money Google stands to lose as a result of the changes to Chrome. Another problem may result from the modifications Google is making to its cookie-tracking practices in response to privacy regulations like the California Consumer Privacy Act and the General Data Protection Regulation in Europe.

Any investigation into Google’s search algorithms will bring you into contact with SEO professionals like Marie Haynes. Since 2008, consultant Marie Haynes has been actively researching Google’s algorithms. Her responsibility is to stay abreast of any little modification made by the business’ engineers and public announcements published on Google’s Search team blog. Businesses that can predict Google’s algorithms’ whims are rewarded with highly sought-after page real estate. Being highly ranked attracts more attention, which should bring in more money.

Google could begin to act more like a concierge with its methods and ideas. For searchers, the change could feel like a loss of agency. Fewer direct word matches could result from Google’s emphasis on searcher intent. Instead, Google is attempting to scan the query, interpret it, and then surface pages that it believes correspond to that interpretation. It is attempting to comprehend the material included within sites and within queries, and this will alter the kind of result users receive.

In Google Search, Google is attempting to take action against false information and poor-quality material. To assess content’s validity, the organization has released several quality rater criteria. Any topic judged sensitive enough by Google will probably get results from reputable sources. This indicates that WebMD or Mayo Clinic pages are far more likely to be returned for medical inquiries.

Google has grown better at not boosting hate speech and conspiracy theories, according to SparkToro CEO Rand Fishkin. He claims that Google “no longer feels as human.” Some of what makes Google seem old or dying may be simply our nostalgia for a simpler, younger internet. Between 2000 and 2008, when people looked for material about the Holocaust, deniers frequently appeared among the top results, according to Rand Fishkin.

According to Fishkin, Google’s largest search innovation has been to prioritize more Google items in search results. He contends that this approach has produced several disappointing Google products, like Google Flights and Google Weather. Google learns to anticipate this and starts behaving like a human when younger generations naturally start talking to it like it’s a person. Users of Google also influence search. One Reddit user commented on Brereton’s “Google Is Dying” post by saying, “I can’t live without that stuff since my brain is now conditioned to remember just snippets for Google to fill in.”

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